# Stephanie Fuller

> Brand and cultural strategy consulting for the AI era.
> Fifteen years across gaming, fashion, finance, sports, entertainment, beauty, and enterprise tech.

## Pages
- [Home](https://stephaniefuller.co/llms/index.txt): Overview and positioning.
- [About](https://stephaniefuller.co/llms/about.txt): Career background — R/GA, McCann, Meta, thatgamecompany, Sidebar Projects.
- [Work](https://stephaniefuller.co/llms/work.txt): Index of every project, grouped by capability.
- [Sidebar Projects](https://stephaniefuller.co/llms/sidebar.txt): The consultancy — services and approach.
- [On AI](https://stephaniefuller.co/llms/on-ai.txt): Working position on AI in brand strategy.

## Projects
- [Animated Feature Film & In-Game Season](https://stephaniefuller.co/llms/project/sky-two-embers-film.txt): Produced the studio's first animated feature film — with theatrical releases in Japan, China, and LA, and a simultaneous in-game premiere for millions of player
- [Live-Action Commercial](https://stephaniefuller.co/llms/project/cozyk-celebrate-friendship.txt): Produced the studio's first live-action commercial and North American brand campaign, earning a 6% awareness lift.
- [Aurora Concert & World Records](https://stephaniefuller.co/llms/project/aurora-concert.txt): Directed two AURORA x Sky concerts achieving two Guinness World Records — most simultaneous players on one server and most concurrent emotes.
- [5th Anniversary Event: SkyFest](https://stephaniefuller.co/llms/project/skyfest.txt): Produced a two-day hybrid fan event in Shinjuku, uniting 300K in-person and 700K in-game attendees with 236M earned views.
- [The Sky Creator Awards](https://stephaniefuller.co/llms/project/sky-creator-awards.txt): Conceived and directed the first in-game awards ceremony — a live show inside Sky's virtual cinema celebrating UGC across ten categories.
- [Game Launch on Steam](https://stephaniefuller.co/llms/project/steam-launch-creator-ecosystem.txt): Led go-to-market for Sky's Steam launch — now the fastest-growing platform with highest NA retention and 450K MAU.
- [Performance Creative System](https://stephaniefuller.co/llms/project/ua-creative-system.txt): Rebuilt Sky's audience persona architecture and ad creative testing system, achieving 153% YoY improvement in installs per mille.
- [Non-Profit Partnerships](https://stephaniefuller.co/llms/project/sky-ocean-cleanup.txt): Led cause marketing campaigns raising ~$2.5M for ocean cleanup and partnering with The Trevor Project on LGBTQ+ youth crisis support.
- [Global IP Collaborations](https://stephaniefuller.co/llms/project/ip-collaborations.txt): Directed creative for global IP partnerships — finding genuine thematic overlaps between Sky's world and beloved characters.
- [Partner Social Media Program](https://stephaniefuller.co/llms/project/lightspeed-social-strategy.txt): Individualized thought leadership program for six LSVP General Partners.
- [B2B Social Strategy](https://stephaniefuller.co/llms/project/rubrik-b2b-social.txt): Shifted Rubrik's B2B content from product capability to business consequence — reframing the audience from IT buyers to business leadership.
- [Social Media Strategy & Content Program](https://stephaniefuller.co/llms/project/arcona-clean-skincare-social.txt): Full social program: strategy, content, paid, SEO, and Google Ads for cult LA skincare brand.
- [Social Strategy Consulting & Creative Team Development](https://stephaniefuller.co/llms/project/thrive-market-social-audit.txt): Cross-channel audit, content pillar framework, and paid/organic workshop program.
- [Affiliate Programs](https://stephaniefuller.co/llms/project/quickbooks-ambassador-affiliate.txt): Built 10K+ ambassador and B2B affiliate programs with 57% lower CPA than Intuit's acquisition average.
- [Beautycounter — Social Strategy & Channel Architecture](https://stephaniefuller.co/llms/project/beautycounter-social-strategy.txt): Led social strategy for Beautycounter across owned channels, influencer partnerships, and a 50,000+ independent consultant network — turning organic social into
- [Beautycounter — Consultant Digital Strategy Framework](https://stephaniefuller.co/llms/project/beautycounter-consultant-framework.txt): Developed the strategic foundation for Beautycounter's first consultant social media program — giving 50,000+ independent consultants a coherent digital identit
- [Beautycounter × The Home Edit — Clean Swap Campaign](https://stephaniefuller.co/llms/project/beautycounter-the-home-edit.txt): Developed and produced a multi-week integrated influencer campaign with The Home Edit — pairing their organizational aesthetic with Beautycounter's ingredient m
- [Cultural Moments Product](https://stephaniefuller.co/llms/project/meta-cultural-moments.txt): Cultural feature strategy for 2B+ users — building the framework for which moments deserve to unite the platform.
- [Facebook Camera Platform](https://stephaniefuller.co/llms/project/meta-camera-frames.txt): 2,000+ creative briefs for Facebook Camera across EMEA, APAC, and NA — the content infrastructure that became Facebook Stories.
- [CowzVR Campaign](https://stephaniefuller.co/llms/project/cowzvr-campaign.txt): First Snapchat 360 ad with ~50.5M impressions.
- [Holiday Campaign](https://stephaniefuller.co/llms/project/co-worker-collection.txt): Gold Effie-winning campaign; 14% more new customers in Q4.
- [Team USA x DICK'S Campaign](https://stephaniefuller.co/llms/project/the-contenders.txt): ~450M impressions. A distributed network of 200+ authentic voices. No traditional celebrity spokesperson.
- [Global Rebrand & Oprah Partnership](https://stephaniefuller.co/llms/project/beyond-the-scale-rebrand.txt): Repositioned Weight Watchers from diet program to lifestyle platform. The stock doubled on the Oprah announcement.
- [Spring 2016 Campaign](https://stephaniefuller.co/llms/project/you-be-you.txt): Won DVF's first new agency partnership in 20+ years; SS16 campaign with Karlie Kloss.
- [Brand Relaunch & Social Influencer Strategy](https://stephaniefuller.co/llms/project/digital-revitalization.txt): Digital-first relaunch for heritage fashion brand under Chris Benz.
- [Social Media Strategy & Content Program](https://stephaniefuller.co/llms/project/luxury-watch-strategy.txt): Luxury watch social strategy for aspirational audiences.
- [Walmart Ad Exchange Social Media Partnerships](https://stephaniefuller.co/llms/project/walmart-paid-social-strategy.txt): All-category paid social with Pinterest and WMX integration.
- [Aflac Duck Social Strategy & Campaign](https://stephaniefuller.co/llms/project/aflac-duck-social-strategy.txt): 36% YoY community growth; 3.8M+ engagements.
- [Priceless Surprises Campaign](https://stephaniefuller.co/llms/project/priceless-surprises.txt): The Gold Clio-winning Priceless Surprises launched with Justin Timberlake at the GRAMMYs, and then expanded to 20 countries in 7 months. It still runs today.
- [Seasonal Social Campaign](https://stephaniefuller.co/llms/project/priceless-new-year.txt): Priceless New Year was a global Facebook campaign across 13 countries. Digital billboards in Times Square displayed cardholder UGC during New Year's Eve ball dr
- [Priceless Table & Stand Up to Cancer](https://stephaniefuller.co/llms/project/priceless-table.txt): "Get Together for a Priceless Cause" — a five-star Marcus Samuelsson dinner atop a Times Square billboard benefiting Stand Up to Cancer.
- [MasterCard #AcceptanceMatters](https://stephaniefuller.co/llms/project/acceptance-matters.txt): Real-time LGBTQIA+ cultural strategy tied to marriage equality — the work that informed the True Name card later adopted industry-wide.
- [Gift Toast Holiday & Get Your Penney's Worth](https://stephaniefuller.co/llms/project/jcpenney-gift-toast-holiday.txt): #GiftToast holiday campaign leveraging Twitter Moments and Facebook Immersive Canvas with celebrity cultural conversations.
- [Early Social Intelligence & SaaS Platform Development](https://stephaniefuller.co/llms/project/target-social-intelligence.txt): Earliest cross-platform social engagement dashboards for a major retailer.
- [Target Style & Target Baby — Lifestyle Brand Strategy](https://stephaniefuller.co/llms/project/target-baby-style.txt): Lifestyle brand & community strategy across Target's designer collaboration era.
- [Social Crisis Strategy & Communications Plan](https://stephaniefuller.co/llms/project/target-social-strategy-crisis.txt): Crisis management framework; Sprinklr lighthouse client.
- [Nestlé Community Programs](https://stephaniefuller.co/llms/project/juicy-juice-nescafe-social.txt): Early ambassador programs before the category existed — the strategic foundation for a decade of community-led growth work.
- [Social, Event and Radio Promotions](https://stephaniefuller.co/llms/project/beggars-group-record-label-marketing.txt): Marketing for XL, 4AD, Matador, Rough Trade labels.
- [A&R and Artist Management](https://stephaniefuller.co/llms/project/sire-records-ar-marketing.txt): A&R + marketing intern in New York; supported the CEO and President's offices, scouted bands, and managed roster social.
- [Public Relations and Catalog Marketing](https://stephaniefuller.co/llms/project/rhino-entertainment-publicity.txt): Publicity intern in LA; drafted press releases for reissues, DVDs, and collector items, and coordinated release parties.
- [Sky Content & Social](https://stephaniefuller.co/llms/project/sky-content-social.txt): Led content strategy and social creative for Sky: Children of the Light — from trailers and developer videos to community content, editorial, and the social pro
- [Sky Events & Production](https://stephaniefuller.co/llms/project/sky-events-production.txt): End-to-end event strategy, design, and production for Sky: Children of the Light — from intimate developer panels to large-scale fan events reaching hundreds of
- [Sky Brand & Identity](https://stephaniefuller.co/llms/project/sky-brand-identity.txt): Led brand identity and visual system for Sky: Children of the Light — from key art and brand guidelines to seasonal branding and custom design elements across a
- [Sky Growth & Partnerships](https://stephaniefuller.co/llms/project/sky-growth-partnerships.txt): Led growth strategy, creator and media partnerships, and platform distribution for Sky: Children of the Light — building new audiences across PC, console, and m
- [Sky Platforms & Storefronts](https://stephaniefuller.co/llms/project/sky-platform-storefront.txt): Owned all platform and storefront creative for Sky: Children of the Light — from Apple and Google app store features to Steam launch assets, web shop design, an

## Clients
- [thatgamecompany](https://stephaniefuller.co/llms/client/thatgamecompany.txt): Award-winning indie studio behind Journey and Sky: Children of the Light (~270M players globally). Across 2025: 15% profitability increase in North America vs. 2024 · +12% social impressions globally · +7% engagements globally across all channels.
- [Lightspeed Venture Partners](https://stephaniefuller.co/llms/client/lightspeed.txt): Global venture capital firm investing in enterprise and consumer tech
- [Rubrik](https://stephaniefuller.co/llms/client/rubrik.txt): Cloud data management and enterprise backup solutions
- [ARCONA Skincare](https://stephaniefuller.co/llms/client/arcona.txt): Professional skincare brand with spa-quality formulations
- [Thrive Market](https://stephaniefuller.co/llms/client/thrive-market.txt): Membership-based organic grocery delivery service
- [Intuit QuickBooks](https://stephaniefuller.co/llms/client/intuit-quickbooks.txt): Small business accounting and financial management software
- [Beautycounter](https://stephaniefuller.co/llms/client/beautycounter.txt): Clean beauty brand advocating for safer cosmetics
- [Meta](https://stephaniefuller.co/llms/client/meta.txt): Social technology company connecting billions worldwide
- [Chick-fil-A](https://stephaniefuller.co/llms/client/chick-fil-a.txt): Quick-service restaurant chain known for chicken sandwiches
- [Office Depot](https://stephaniefuller.co/llms/client/office-depot.txt): Office supplies retailer serving businesses and consumers
- [DICK'S Sporting Goods](https://stephaniefuller.co/llms/client/dicks-sporting-goods.txt): Sporting goods retailer and athletic apparel destination
- [Weight Watchers](https://stephaniefuller.co/llms/client/weight-watchers.txt): Global wellness company focusing on weight management
- [Diane von Furstenberg](https://stephaniefuller.co/llms/client/dvf.txt): Iconic fashion house known for the wrap dress
- [Bill Blass](https://stephaniefuller.co/llms/client/bill-blass.txt): Heritage American fashion brand revitalizing its identity
- [Tourneau](https://stephaniefuller.co/llms/client/bucherer.txt): Luxury watch and jewelry retailer
- [Walmart](https://stephaniefuller.co/llms/client/walmart.txt): World's largest retailer serving millions daily
- [Bed Bath & Beyond](https://stephaniefuller.co/llms/client/bed-bath-beyond.txt): Home goods retailer for bedding, bath, and kitchen
- [Aflac](https://stephaniefuller.co/llms/client/aflac.txt): Supplemental insurance provider known for the Aflac Duck
- [MasterCard](https://stephaniefuller.co/llms/client/mastercard.txt): Global payments technology company. Additional MasterCard work — including MLB All Star Week (Midas Certificate, Digiday Finalist — Best Use of Twitter) and the Priceless Cities Video Series (Midas Certificate — Financial Services, 2013) — sits alongside the named projects below.
- [JCPenney](https://stephaniefuller.co/llms/client/jcpenney.txt): American department store chain
- [Target](https://stephaniefuller.co/llms/client/target.txt): Upscale discount retailer with design-forward partnerships
- [Nestlé](https://stephaniefuller.co/llms/client/nestle.txt): World's largest food and beverage company
- [Discover](https://stephaniefuller.co/llms/client/discover.txt): Financial services company known for cashback rewards
- [Estée Lauder](https://stephaniefuller.co/llms/client/estee-lauder.txt): Prestige beauty company with iconic skincare brands
- [Beggars Group](https://stephaniefuller.co/llms/client/beggars-group.txt): Independent record label group (XL, 4AD, Matador, Rough Trade)
- [Sire Records](https://stephaniefuller.co/llms/client/sire-records.txt): Legendary Warner Music label home to Madonna, The Ramones, and Talking Heads
- [Rhino Entertainment](https://stephaniefuller.co/llms/client/rhino-entertainment.txt): Warner Music catalog label specializing in reissues and compilations

## Industries
- [Gaming & Interactive](https://stephaniefuller.co/llms/industry/gaming-interactive.txt): Led brand creative for Sky: Children of the Light (~270M players), producing films, live events, and global campaigns
- [Financial Services](https://stephaniefuller.co/llms/industry/financial-services.txt): MasterCard's Priceless platform: GRAMMYs, Justin Timberlake, MLB, and award-winning global campaigns
- [Retail](https://stephaniefuller.co/llms/industry/retail.txt): Target, Walmart, Office Depot/OfficeMax, DICK'S Sporting Goods, JCPenney—mergers, repositioning, and Olympics campaigns
- [Wellness](https://stephaniefuller.co/llms/industry/wellness.txt): Weight Watchers 'Beyond the Scale' rebrand featuring Oprah Winfrey, Thrive Market social strategy
- [Beauty & Skincare](https://stephaniefuller.co/llms/industry/beauty-skincare.txt): Estée Lauder, Beautycounter, and clean beauty brands—influencer ecosystems and social strategy
- [Fashion & Luxury](https://stephaniefuller.co/llms/industry/fashion-luxury.txt): DVF 'You Be You' with Karlie Kloss, Bill Blass brand relaunch, Tourneau luxury watch strategy
- [Enterprise Tech](https://stephaniefuller.co/llms/industry/enterprise-tech.txt): Meta's Social Good team, cultural moments for 2B+ users, Intuit QuickBooks ambassador programs, B2B SaaS strategy
- [Food & CPG](https://stephaniefuller.co/llms/industry/food-cpg.txt): Chick-fil-A agency win after 22 years, Nestlé social programs, Aflac community growth of 36% YoY
- [Music & Entertainment](https://stephaniefuller.co/llms/industry/music-entertainment.txt): Record label marketing at Beggars Group (XL, 4AD, Matador), artist campaigns, GRAMMYs, Justin Timberlake partnerships
- [Nonprofit](https://stephaniefuller.co/llms/industry/nonprofit.txt): Stand Up to Cancer, The Ocean Cleanup—mission-driven social strategy for impact