About
About Stephanie Fuller
Paris, France
In the late 2000s, before social strategy was a job title, I was already doing it; I just didn't have a name for it yet. I was tweeting at famous DJs to play at college after-parties, managing indie artists' Facebook pages, and building word of mouth because I genuinely believed in what I was sharing. I have always been fascinated by how people connect around shared taste, and that's why I've spent my career trying to build something worth connecting around.
In 2013 I settled a high-stakes creative argument on a major global campaign by running an ad test with a photograph from my own phone. In 2024 I settled another one by putting synthetic voiceover into a paid matrix in its first year of availability. In between, five years of always-on advertising for Mastercard with no creative team and no photography budget, and two years shipping a hundred paid assets a month in-house. The tools have changed completely. The method hasn't: write the positioning, make the asset, run the test, read the result.
Fifteen years of agency work at R/GA and McCann, working inside Facebook on features that would engage billions of users, and leading brand creative at Thatgamecompany gave that understanding a professional home — across brand strategy, audience intelligence, creative direction, and the organizational leadership that determines what actually gets made.
Recently I've been focused on companies building things people don't understand yet. My background is in translating genuinely complex, unfamiliar products into stories that earn belief, and it's where I'm increasingly spending my time.
B.A. Communication Arts: Film, Radio & Television — University of Wisconsin–Madison.
By the numbers
Fifteen years. Forty-plus brands.
Shipped over 2,400 unique paid creative assets in two years. Built partner and creator programmes totalling more than 11,000 people. And put work in front of audiences in over 40 countries and 16 languages, to more than 1.5 billion impressions.
Awards & Recognition
Selected awards
Gold
- Clio Gold ×2 — MasterCard Priceless Surprises, Music Partnerships & Integrated Campaign (2015)
- Midas Gold — MasterCard Priceless Surprises, Financial Services (2014)
- Midas Gold — MasterCard Stand Up to Cancer, Social Media (2014)
- Effie Gold — Office Depot/OfficeMax, Co-Worker Collection (2017)
Silver & Bronze
- Midas Silver — MasterCard #AcceptanceMatters, Social Media (2014)
- Midas Silver — MasterCard Priceless New Year, Out-of-Home (2014)
- Midas Silver — MasterCard Priceless New Year, Social Media (2014)
- Effie Silver — Office Depot/OfficeMax, Seasonal Marketing (2017)
- Clio Bronze ×2 — DICK'S Sporting Goods, Sports Product/Service & Integrated Campaign (2017)
- Pro Award Bronze — DICK'S Sporting Goods, The Contenders (2017)
Honorable Mentions & Finalists
- Shorty Awards Honorable Mention — MasterCard #PricelessSurprises, Best Use of Hashtag (2014)
- Shorty Awards Finalist — MasterCard #AcceptanceMatters, Best Brand on Pinterest (2013)
- Shorty Awards Finalist — MasterCard #PricelessNewYear, Best Use of Hashtag on Twitter (2013)
- Digiday Content Marketing Award Finalist — MasterCard #AcceptanceMatters, Best Use of Pinterest (2014)
- Digiday Content Marketing Award Finalist — MasterCard #PricelessNewYear, Best Use of Twitter (2014)
- Digiday Content Marketing Award Finalist — MasterCard MLB All Star Week, Best Use of Twitter
- Innovation Enterprise Digital Strategy Award — Best Social Media Campaign, MasterCard Priceless Surprises (2015)
- Midas Certificate — MasterCard Priceless Surprises Northside Festival, Mobile (2014)
- Midas Certificate — MasterCard Priceless Surprises Northside Festival, Location-Based Media (2014)
- Midas Certificate — MasterCard Priceless Surprises, Social Media
- Midas Certificate — MasterCard All Star Week, Social Media (2013)
- Midas Certificate — MasterCard Priceless Cities Video Series, Financial Services (2013)
Other Recognition
- Intuit CEO Leadership Award — QuickBooks Ambassador & Affiliate Program (2019)
- SXSW Panelist — Music Innovation in Gaming, London (2025)
- SXSW Panelist — Beyond 140: How to Stretch Your Limits, Austin (2015)