No. 006 · 2026
Why slowing down is the most strategic thing I've done in fifteen years.
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Sidebar · Paris
Sidebar Thoughts
Culture. Creativity. AI. Music. Marketing. Whatever's making me think too hard this week. A hot take with a real thesis underneath. Published when there's something worth saying.
Read and subscribe at fulllest.substack.com →All Sidebar Thoughts6 entries
No. 005 · 2026
Why AI isn't killing creativity — it's exposing who never had any.
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No. 004 · 2026
Why reach is the most overrated metric in marketing.
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No. 003 · 2026
On presence — the one thing AI still can't fake.
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No. 002 · 2026
Why the one-size-fits-all campaign brief is a form of creative cowardice.
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No. 001 · 2026
What fifteen years of platform shifts taught me about this one.
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