thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.
Their hope is to expand the range of emotional experiences possible in video games so that they can be enjoyed and loved by people of all ages, cultures, and backgrounds. Their award-winning games have been exhibited in galleries and exhibitions across the globe, including the induction into the Smithsonian’s permanent collection. As a creative publishing leader of Sky: Children of the Light, I built the brand system — the ongoing, multi-channel, multi-format translation of the live game's creative identity into every external-facing touchpoint, continuously across an ever-changing content calendar.
November 2023 – October 2025
I produced the studio's first animated feature film — with theatrical releases in Japan, China, and LA, and a simultaneous in-game premiere for millions of players worldwide.
I produced the studio's first live-action commercial and North American brand campaign, earning a 6% awareness lift.
I directed two AURORA x Sky concerts achieving two Guinness World Records — most users in a concert-themed virtual world and most avatars emoting simultaneously.
I produced a two-day hybrid fan event in Shinjuku for 300K attendees, streamed into the game for players worldwide, with 236M earned views.
I conceived and directed the first in-game awards ceremony — a live show inside Sky's virtual cinema celebrating UGC across ten categories.
I led go-to-market for Sky's Steam launch — now the fastest-growing platform with highest NA retention and 450K monthly active users on PC.
I rebuilt Sky's audience persona architecture and ad creative testing system, achieving IPM +153% year on year.
A donation page is a receipt. We built the argument instead.
I directed creative for global IP partnerships — finding genuine thematic overlaps between Sky's world and beloved characters.