Beauty & Skincare

    Estée Lauder, Beautycounter, and clean beauty brands—influencer ecosystems and social strategy

    ARCONA Skincare

    ARCONA Skincare

    Modernize digital presence to reach younger demographics

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    Beautycounter

    Beautycounter

    Measure what social was worth, then build the architecture behind it — four projects, from the first measurement of organic revenue to the consultant playbook it justified

    All 4

    Interested in working together?

    In Closing

    Let's build something worth keeping.

    Let's Talk

    Tell me what you're working on.

    Or scroll my feeds

    stephanie@sidebarprojects.com