Paid and Organic Social Media for a Spa & Skincare Brand

ARCONA is the cult LA skincare line of celebrity facialist Chanel Jennum — a brand with the kind of credibility most brands spend years trying to buy. None of it showed up on social.

Short-form product film for the Mandarin Peel, used in organic and paid placements.

The situation

ARCONA had strong word-of-mouth credibility as the cult LA skincare line of celebrity facialist Chanel Jennum — but its social presence didn't reflect the brand's actual reputation.

Single-product feature from the Starchild Eye launch series.

Press placement — Single-product feature from the Starchild Eye launch series.

The thinking

I built the program to close that gap: full social strategy from brand voice development through monthly content execution, with paid social, SEO, and Google Ads layered in to extend reach beyond the community that already knew the brand. Founder storytelling and consumer education around clean skincare became the primary content vehicles — two differentiators a crowded beauty market couldn't replicate.

Founder content — Founder and facialist Chanel Jennum spotlight — the brand's word-of-mouth advantage made visible.

Mandarin Peel — Founder and facialist Chanel Jennum spotlight — the brand's word-of-mouth advantage made visible.

The situation

The thinking

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