JCPenney's #GiftToast was a celebration of the people in your life with a playful social shoutout. To generate buzz and excitement, I leveraged new and beta social products — Twitter Moments, Facebook Immersive Canvas, and more. Cultural conversations included Common, Kelly Rowland, Ashley Benson, Zendaya, Mary J. Blige, and Gina Rodriguez.
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#GiftToast
