What it was
Teaching social media strategy to 1,000+ students, at night, while working full-time at an agency.
My role
Advisor and instructor
Disciplines
Social Media Bootcamps
Advisor and instructor for MediaBistro's Social Media Bootcamps, presenting "How to Create Your Social Media Strategy" to individuals and company representatives building strategy for themselves or their organizations. Run for over two years concurrent with a full-time agency role at R/GA and McCann.
The through-line to later work is direct: the same instinct that turns strategy into something other people can execute shows up in the Beautycounter consultant playbook for 50,000+ independent sellers and the QuickBooks partner co-marketing center. Teaching a room is the same problem as building enablement infrastructure, at a smaller scale.
