Meta's Social Good team, cultural moments for 2B+ users, Intuit QuickBooks ambassador programs, B2B SaaS strategy
Establish thought leadership presence on social platforms

Campaign social strategy during the period the company's research arm launched — including the editorial rules governing how it was referred to across all social content

Build and run a partner sales ecosystem across several distinct partner types

Create cultural moments for the Social Good team
Teach working professionals to build a social media strategy from scratch
In Closing