Weight Watchers 'Beyond the Scale' rebrand featuring Oprah Winfrey, Thrive Market social strategy
Build a social programme from nothing — pillars, themes, briefs, measurement

Modernize digital presence to reach younger demographics

Scale social content during pandemic-driven demand surge

Measure what social was worth, then build the architecture behind it — four projects, from the first measurement of organic revenue to the consultant playbook it justified

Rebrand 'Beyond the Scale' with Oprah Winfrey partnership
In Closing