Gaming & Interactive
I led brand creative for Sky: Children of the Light (~270M players), producing films, live events, and global campaigns
thatgamecompany
I joined as the studio's first dedicated brand and creative strategy leader and built the publishing function from nothing — a team of twelve covering video, design, capture and audio, with no external creative or media agencies. Every concept, brief and asset originated in-house. The scope was brand creative, social, performance creative, creator programmes, communications, storefronts, IP partnerships, live events and film — for a game with a quarter of a billion players across more than forty countries and sixteen languages, changing continuously. What follows is a selection. Any one of these could have been the whole job.
Chick-fil-A
Win agency account after competitor held it for 22 years
In Closing